VALE PULLA
VALE PULLA
Nice to meet you!
I’m Valentina.
I’m Valentina
I'm an Ecuadorian-American, first-generation professional with 5+ years working at the intersection of data, strategy, and creativity — where insights turn into action and ideas actually perform.
I'm an Ecuadorian-American, first-generation professional with 5+ years working at the intersection of data, strategy, and creativity — where insights turn into action and ideas actually perform.
I'm a multipotentialite. Some people wear multiple hats — I wear multiple shoes, moving fluidly between strategy, content, analytics, and execution. Based in Chicago and bilingual in English and Spanish, I thrive where clarity, adaptability, and data matter.
My experience spans agency, nonprofit, and innovation ecosystems — across tech, finance, education, retail, telecommunications, and influencer marketing. Working across cultures, markets, and audiences means I bring a global perspective to every project and build strategies that adapt across platforms, industries, and people.
If you're into strategies that are thoughtful, creative, and backed by real insight — let's connect 🚀
I'm a multipotentialite. Some people wear multiple hats — I wear multiple shoes, moving fluidly between strategy, content, analytics, and execution.
My experience spans agency, nonprofit, and innovation ecosystems — across tech, finance, education, retail, telecommunications, and influencer marketing. Working across cultures, markets, and audiences means I bring a global perspective to every project and build strategies that adapt across platforms, industries, and people.
If you're into strategies that are thoughtful, creative, and backed by real insight — let's connect 🚀
languages
English & Spanish
Chicago, IL
5+ years
Data · Strategy · Creative
approach
experience
Based In
NOW
Communications Manager, Strategy & Analytics
ILLINOIS SCIENCE & TECHNOLOGY COALITION
Lead communications, brand strategy, and marketing analytics for a statewide STEM coalition — B2B campaigns and program rebranding that drove 137% YoY engagement growth, plus the flagship Researchers to Know program with 300+ researchers.
2023 - 2024
Social Media & Outreach Coordinator
CHICAGO HOPES FOR KIDS
Led marketing, donor communications, and event fundraising — a 122% fundraising increase for the key benefit event with 300+ attendees, a rebuilt strategy across 70+ partners, and 33.9% higher social engagement.
2022 - 2023
Young Talent Consultant, Comms & Public Affairs
LLYC
Earned media, influencer activations, and partnership evaluation for Fortune 500 clients — adidas, Visa, Citibank, Zurich, Tetra Pak — with 150+ media placements and 200+ organic influencer collaborations.
2022
Digital Communications & PR Intern
HIAS ECUADOR
Campaign strategy and visual storytelling for a humanitarian NGO — 8+ video productions for the UN Women-supported “Caminando” project, and the visual identity for the World Refugee Day campaign across 25+ nationwide events.
2021 - 2022
Visual Communication & Internal Engagement Intern
NETLIFE — MEGADATOS S.A.
Led the internal rebrand of NETYOU across 200+ assets and lifted employee engagement 30% — launching an internal podcast, monthly newsletters, and the company’s first annual magazine.
2020 - 2023
Content Creator: Photographer & Graphic Designer
INDEPENDENT PRACTICE
Freelance photography and brand-design practice for small businesses in hospitality, retail, and food — product, lifestyle, and culinary photography plus full identity systems.
My
experience.
experience.
NOW
Communications Manager, Strategy & Analytics
ILLINOIS SCIENCE & TECHNOLOGY COALITION
Lead communications, brand strategy, and marketing analytics for a statewide STEM coalition — B2B campaigns and program rebranding that drove 137% YoY engagement growth, plus the flagship Researchers to Know program with 300+ researchers.
2023 - 2024
Social Media & Outreach Coordinator
CHICAGO HOPES FOR KIDS
Led marketing, donor communications, and event fundraising — a 122% fundraising increase for the key benefit event with 300+ attendees, a rebuilt strategy across 70+ partners, and 33.9% higher social engagement.
2022 - 2023
Young Talent Consultant, Comms & Public Affairs
LLYC
Earned media, influencer activations, and partnership evaluation for Fortune 500 clients — adidas, Visa, Citibank, Zurich, Tetra Pak — with 150+ media placements and 200+ organic influencer collaborations.
2022
Digital Communications & PR Intern
HIAS ECUADOR
Campaign strategy and visual storytelling for a humanitarian NGO — 8+ video productions for the UN Women-supported “Caminando” project, and the visual identity for the World Refugee Day campaign across 25+ nationwide events.
2021 - 2022
Visual Communication & Internal Engagement Intern
NETLIFE — MEGADATOS S.A.
Led the internal rebrand of NETYOU across 200+ assets and lifted employee engagement 30% — launching an internal podcast, monthly newsletters, and the company’s first annual magazine.
2020 - 2023
Content Creator: Photographer & G. Designer
INDEPENDENT PRACTICE
Freelance photography and brand-design practice for small businesses in hospitality, retail, and food — product, lifestyle, and culinary photography plus full identity systems.
MCU
FIFA World Cup
Volunteering
Photography
Movies & Film
Theater
Live Music & Concerts
Baked Goods
Travel
When I'm not working, you'll find me behind a camera, at the theater, chasing live music, traveling, volunteering, or baking something worth photographing.
When I'm not working, you'll find me behind a camera, at the theater, chasing live music, traveling, volunteering, or baking something worth photographing.
OFF THE CLOCK
Communications Strategy
Audience & Data Analytics
Integrated Campaigns
Content & Copywriting
Social & Community
Brand Identity
Photography
Events & Experiences
Media & Influencer Relations
Performance Reporting
Website Design
Event Marketing
SKILLS
SKILLS & Tools
TOOLS
Monday.com
Hootsuite
HubSpot
Google Analytics
Meta Business Suite
Adobe Creative Suite
Canva
HypeAuditor
Luma
Meltwater
WHAT I BRING
Communications Strategy
Audience & Data Analytics
Integrated Campaigns
Content & Copywriting
Social & Community
Brand Identity
Photography
Events & Experiences
Media & Influencer Relations
Performance Reporting
Website Design
Event Marketing
Hootsuite
HubSpot
Google Analytics
Meta Business Suite
Adobe Creative Suite
Canva
HypeAuditor
Luma
Meltwater