VALE PULLA
VALE PULLA
Chicago · Bilingual · Data + Creative
I turn insight into work that performs
I turn insight into work that performs
I’m Valentina Pulla — a communications and marketing strategist, designer, and photographer. I blend data, storytelling, and design into campaigns and brands that actually move people.
I’m Valentina Pulla — a communications and marketing strategist, designer, and photographer. I blend data, storytelling, and design into campaigns and brands that actually move people.
I’m Valentina Pulla — a communications and marketing strategist, designer, and photographer. I blend data, storytelling, and design into campaigns and brands that actually move people.
Chicago · Bilingual · Data + Creative
I turn insight into work that performs
I’m Valentina Pulla — a communications and marketing strategist, designer, and photographer. I blend data, storytelling, and design into campaigns and brands that actually move people.
I’m Valentina Pulla — a communications and marketing strategist, designer, and photographer. I blend data, storytelling, and design into campaigns and brands that actually move people.
137%
↑ engagement @ Vouchers
122%
↑ fundraising @ hopes
5+
years of marketing experience
30%
↑ employee engagement @ netlife
200+
Media & influencer impacts
137%
↑ engagement @ Vouchers
122%
↑ fundraising @ hopes
5+
years of marketing experience
30%
↑ employee engagement @ netlife
200+
Media & influencer impacts
137%
↑ engagement @ Vouchers
122%
↑ fundraising @ hopes
5+
years of marketing experience
30%
↑ employee engagement @ netlife
200+
Media & influencer impacts






01 / What I do
What I Do.
What I Do.
Strategy with a backbone.
Strategy with a backbone.
Strategy & Analytics
Strategy & Analytics
I turn audience data into decisions — messaging, positioning, and performance narratives leadership can act on.
I turn audience data into decisions — messaging, positioning, and performance narratives leadership can act on.
Content & Campaigns
Content & Campaigns
Integrated campaigns across digital and in-person: events, social, PR, and the copy that ties it all together
Integrated campaigns across digital and in-person: events, social, PR, and the copy that ties it all together
Brand & Visual Design
Brand & Visual Design
Identity systems, photography, and design that make a brand look as sharp as its strategy.
Identity systems, photography, and design that make a brand look as sharp as its strategy.
Events & Experiences
Events & Experiences
From concept to run-of-show — events, launches, and brand moments people actually show up for.
From concept to run-of-show — events, launches, and brand moments people actually show up for.
Market & Audience Insight
Market & Audience Insight
Audience research and market analysis that ground every campaign in who you’re actually talking to.
Audience research and market analysis that ground every campaign in who you’re actually talking to.
Engagement & Growth
Engagement & Growth
Content, community, and social strategy that turns reach into relationships — and relationships into results.
Content, community, and social strategy that turns reach into relationships — and relationships into results.
Development
Development
Donor and partner communications — fundraising narratives, sponsorship decks, and the relationship language that turns supporters into long-term partners.
Donor and partner communications — fundraising narratives, sponsorship decks, and the relationship language that turns supporters into long-term partners.
Brand & Visual Design
Brand & Visual Design
Foundational systems that scale — content workflows, performance dashboards, and cross-team practices that keep growing programs coordinated.
Foundational systems that scale — content workflows, performance dashboards, and cross-team practices that keep growing programs coordinated.
Operations & Tooling
Operations & Tooling
Comms operations rebuilt around the right tools and content calendars — moving teams from reactive posting to a planned, strategic rhythm.
Comms operations rebuilt around the right tools and content calendars — moving teams from reactive posting to a planned, strategic rhythm.
Strategy & Analytics
Content & Campaigns
Brand & Visual Design
Events & Experiences
Market & Audience Insight
Engagement & Growth
Communications
Development
Communications
Infrastructure
Operations & Tooling
02 / Featured work
Strategy you can measure.

Comms Strategy
Illinois Science & Technology Coalition
Illinois Science & Technology Coalition
Rebranded a statewide innovation program’s voice and led integrated campaigns for digital and in-person events.
Rebranded a statewide innovation program’s voice and led integrated campaigns for digital and in-person events.
137% ↑ engagement
137% ↑ engagement

Nonprofit comms
Chicago HOPES for Kids
Chicago HOPES for Kids
Outreach, events, and partnership strategy that expanded reach and drove fundraising for kids' education.
Outreach, events, and partnership strategy that expanded reach and drove fundraising for kids' education.
122% ↑ fundraising
122% ↑ fundraising

internal brand
Netlife
Netlife
Internal rebrand “NetYou,” launched an internal podcast and the company’s first annual magazine.
Internal rebrand “NetYou,” launched an internal podcast and the company’s first annual magazine.
30% ↑ engagement
30% ↑ engagement
03 / INDUSTRIES & BRANDS
Trusted across industries.
Trusted across industries.
STEM R&D & ECONOMIC DEVELOPMENT
STEM R&D & ECONOMIC DEVELOPMENT
BEAUTY & COSMETICS
BEAUTY & COSMETICS
COMMUNICATIONS & PUBLIC AFFAIRS
COMMUNICATIONS & PUBLIC AFFAIRS
HOSPITALITY & SMALL BUSINESS
HOSPITALITY & SMALL BUSINESS
HUMANITARIAN AID
HUMANITARIAN AID
TECHNOLOGY & TELECOMMUNICATIONS
TECHNOLOGY & TELECOMMUNICATIONS
NONPROFIT
NONPROFIT
FASHION
FASHION
EDUCATION
EDUCATION
FOOD & BEVERAGE
FOOD & BEVERAGE
RETAIL
RETAIL
CONSUMER GOODS
CONSUMER GOODS
FINANCE & INSURANCE
FINANCE & INSURANCE
STEM R&D & ECONOMIC DEVELOPMENT
BEAUTY & COSMETICS
COMMUNICATIONS & PUBLIC AFFAIRS
HOSPITALITY & SMALL BUSINESS
HUMANITARIAN AID
TECHNOLOGY & TELECOMMUNICATIONS
NONPROFIT
FASHION
EDUCATION
FOOD & BEVERAGE
RETAIL
CONSUMER GOODS
FINANCE & INSURANCE













