VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2024 - Present
live page
Visit ↗
strategy & Campaigns
strategy & Campaigns
Illinois Science & Technology Coalition
Illinois Science & Technology Coalition
Leading integrated communications and brand strategy for a statewide innovation coalition — from the Researchers to Know program to the systems that keep it running.
Leading integrated communications and brand strategy for a statewide innovation coalition — from the Researchers to Know program to the systems that keep it running.
Role
Communications Manager, Strategy & Analytics
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting · Experience design
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting · Experience design
timeline
2024 - Present
2024 - Present
live page
Visit ↗
Visit ↗
the challenge
the challenge
The Coalition runs statewide programs and events, but its messaging wasn’t landing with the right audiences and registration was flat. Leadership needed campaigns that could prove their impact — not just run.
The Coalition runs statewide programs and events, but its messaging wasn’t landing with the right audiences and registration was flat. Leadership needed campaigns that could prove their impact — not just run.
The Coalition runs statewide programs and events, but its messaging wasn’t landing with the right audiences and registration was flat. Leadership needed campaigns that could prove their impact — not just run.
what i did
Led ISTC’s integrated communications and brand strategy, managing a small team across strategy, performance analysis, and reporting.
Led ISTC’s integrated communications and brand strategy, managing a small team across strategy, performance analysis, and reporting.
Led ISTC’s integrated communications and brand strategy, managing a small team across strategy, performance analysis, and reporting.
Led quarterly communications reporting, turning performance data into insights leadership could act on.
Led quarterly communications reporting, turning performance data into insights leadership could act on.
Led quarterly communications reporting, turning performance data into insights leadership could act on.
Built the comms infrastructure — workflows, dashboards, and cross-team practices — behind ISTC’s growth.
Built the comms infrastructure — workflows, dashboards, and cross-team practices — behind ISTC’s growth.
Built the comms infrastructure — workflows, dashboards, and cross-team practices — behind ISTC’s growth.
Refined the SPARK Newsletter and Catalyst through audience analysis and A/B testing.
Refined the SPARK Newsletter and Catalyst through audience analysis and A/B testing.
Built systems to make communication more intentional, measurable, and scalable across the org.
what i did
“A trusted communications partner to 300+ researchers across 20+ universities — visibility grows when the relationships behind it are real.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“A trusted communications partner to 300+ researchers across 20+ universities — visibility grows when the relationships behind it are real.”
“A trusted communications partner to 300+ researchers across 20+ universities — visibility grows when the relationships behind it are real.”
Messaging & voice framework
Integrated campaign playbook
Researchers to Know program
Email & social sequences
Performance dashboard
Marketing funnel & segmentation
Quarterly performance reporting
Comms & brand strategy
Annual content calendar
Messaging & voice framework
Integrated campaign playbook
Researchers to Know program
Email & social sequences
Performance dashboard
Marketing funnel & segmentation
Quarterly performance reporting
Comms & brand strategy
Annual content calendar
SELECTED VISUALS
the result
Strategy, storytelling, and the operational backbone to match — strengthening ISTC’s visibility and stakeholder relationships across the research and innovation ecosystem.
Strategy, storytelling, and the operational backbone to match — strengthening ISTC’s visibility and stakeholder relationships across the research and innovation ecosystem.
Strategy, storytelling, and the operational backbone to match — strengthening ISTC’s visibility and stakeholder relationships across the research and innovation ecosystem.
300+
300+
300+
researchers engaged
researchers engaged
20+
20+
20+
universities reached
universities reached
Statewide
Statewide
Statewide
program reach
program reach
NEXT PROJECT →
NEXT PROJECT →