VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2024 - Present
live page
Visit ↗
strategy & Campaigns
strategy & Campaigns
Illinois Innovation Vouchers
Illinois Innovation Vouchers
Program launch and experience design connecting Illinois startups with statewide innovation funding.
Program launch and experience design connecting Illinois startups with statewide innovation funding.
Role
Communications Manager, Strategy & Analytics
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting · Experience design
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting · Experience design
timeline
2024 - Present
2024 - Present
live page
Visit ↗
Visit ↗
the challenge
the challenge
The Illinois Innovation Vouchers program needed a clear, approachable way to reach startups and guide them into statewide funding.
The Illinois Innovation Vouchers program needed a clear, approachable way to reach startups and guide them into statewide funding.
The Illinois Innovation Vouchers program needed a clear, approachable way to reach startups and guide them into statewide funding.
what i did
Drove 137% YoY growth in webinar and digital event registrations through targeted B2B campaigns.
Drove 137% YoY growth in webinar and digital event registrations through targeted B2B campaigns.
Drove 137% YoY growth in webinar and digital event registrations through targeted B2B campaigns.
Rebranded the program voice and refined multi-channel strategy using performance and demographic data.
Rebranded the program voice and refined multi-channel strategy using performance and demographic data.
Rebranded the program voice and refined multi-channel strategy using performance and demographic data.
Sustained 65.6% event attendance with a high-conversion funnel built on customer-journey analysis and audience segmentation.
Sustained 65.6% event attendance with a high-conversion funnel built on customer-journey analysis and audience segmentation.
Sustained 65.6% event attendance with a high-conversion funnel built on customer-journey analysis and audience segmentation.
Led quarterly communications reporting, turning performance data into insights for leadership and program teams.
Led quarterly communications reporting, turning performance data into insights for leadership and program teams.
Built systems to make communication more intentional, measurable, and scalable across the org.
what i did
“When the funnel matched how founders actually decide, engagement didn’t just recover — they grew 137% year over year.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
Messaging & voice framework
Integrated campaign playbook
B2B event campaigns
Email & social sequences
Performance dashboard
Marketing funnel & segmentation
Quarterly performance reporting
Quarterly performance reporting
Quarterly performance reporting
Promotional assets
Guides
Messaging & voice framework
Integrated campaign playbook
B2B event campaigns
Email & social sequences
Performance dashboard
Marketing funnel & segmentation
Quarterly performance reporting
Quarterly performance reporting
Quarterly performance reporting
Promotional assets
Guides
SELECTED VISUALS
the result
B2B campaigns and a rebuilt marketing funnel drove 137% YoY registration growth and sustained 65.6% attendance — with reporting that gave leadership a repeatable way to read performance.
B2B campaigns and a rebuilt marketing funnel drove 137% YoY registration growth and sustained 65.6% attendance — with reporting that gave leadership a repeatable way to read performance.
B2B campaigns and a rebuilt marketing funnel drove 137% YoY registration growth and sustained 65.6% attendance — with reporting that gave leadership a repeatable way to read performance.
137%
137%
137%
YoY engagement growth
YoY engagement growth
65.6%
65.6%
65.6%
sustained event attendance
sustained event attendance
Multi-
Channel
Multi-
Channel
Multi-
Channel
b2b campaign strategy
b2b campaign strategy