VALE PULLA
VALE PULLA
Design & Strategy
Campaigns, brands & the systems behind them.
Campaigns, brands & the systems behind them.
Campaigns, brands & the systems behind them.
Selected work across communications strategy, integrated campaigns, and brand identity — from statewide innovation programs to independent brands.

2024
Comms Strategy
Illinois Science & Technology Coalition
Rebranded a statewide innovation program’s voice and led integrated campaigns for digital and in-person events.
137% ↑ engagement

2024
Program
Illinois Innovation Vouchers
Program launch and experience design connecting startups with statewide innovation funding.
Program launch

2023
Nonprofit Comms
Chicago HOPES for Kids
Outreach, events, and partnership strategy that expanded reach and drove fundraising for kids’ education.
122% ↑ fundraising

2023
Brand
Home Care Powered by AUAF
Event branding and design assets for the grand opening of Home Care Powered by AUAF’s Harlem office.
Brand & event design

2022
Social Impact
Experiencia HIAS
Communication campaigns and visual identity for social-impact initiatives like World Refugee Day.
Social impact storytelling

2022
Brand
Atuksara
Brand identity system — logo, palette, and typography for an independent brand.
Brand identity

2022
Brand
Chubby Bunny
Playful brand identity and visual system for a consumer product brand.
Brand identity

2022
Brand
Fluffy Llammies
Character-driven brand identity, packaging, and visual language.
Brand identity

2021
Internal Brand
Netlife
Internal rebrand “NetYou,” launched an internal podcast and the company’s first annual magazine.
30% ↑ engagement

2021
Brand
Mr. Bagel Bakery
Brand system and culinary photography for a neighborhood bakery.
Brand + photography

2024
Comms Strategy
Illinois Science & Technology Coalition
Rebranded a statewide innovation program’s voice and led integrated campaigns for digital and in-person events.
137% ↑ engagement

2024
Program
Illinois Innovation Vouchers
Program launch and experience design connecting startups with statewide innovation funding.
Program launch

2023
Nonprofit Comms
Chicago HOPES for Kids
Outreach, events, and partnership strategy that expanded reach and drove fundraising for kids’ education.
122% ↑ fundraising

2023
Brand
Home Care Powered by AUAF
Event branding and design assets for the grand opening of Home Care Powered by AUAF’s Harlem office.
Brand & event design

2022
Social Impact
Experiencia HIAS
Communication campaigns and visual identity for social-impact initiatives like World Refugee Day.
Social impact storytelling

2022
Brand
Atuksara
Brand identity system — logo, palette, and typography for an independent brand.
Brand identity

2022
Brand
Chubby Bunny
Playful brand identity and visual system for a consumer product brand.
Brand identity

2022
Brand
Fluffy Llammies
Character-driven brand identity, packaging, and visual language.
Brand identity

2021
Internal Brand
Netlife
Internal rebrand “NetYou,” launched an internal podcast and the company’s first annual magazine.
30% ↑ engagement

2021
Brand
Mr. Bagel Bakery
Brand system and culinary photography for a neighborhood bakery.
Brand + photography