VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
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BRAND & IDENTITY
BRAND & IDENTITY
Home Care Powered by AUAF
Home Care Powered by AUAF
Design assets and event branding for the grand opening of Home Care Powered by AUAF’s new Harlem office — bringing compassionate elderly in-home care to the community.
Design assets and event branding for the grand opening of Home Care Powered by AUAF’s new Harlem office — bringing compassionate elderly in-home care to the community.
Role
Brand & Visual Design
Brand & Visual Design
services
Event branding · Design assets · Proposal design · Collateral
Event branding · Design assets · Proposal design · Collateral
timeline
2023
2023
the challenge
the challenge
Home Care Powered by AUAF was opening a new Harlem office and needed branding and assets to launch it — welcoming donors, sponsors, members, volunteers, partners, and media while amplifying its mission of independence and comfort for seniors in Chicago.
Home Care Powered by AUAF was opening a new Harlem office and needed branding and assets to launch it — welcoming donors, sponsors, members, volunteers, partners, and media while amplifying its mission of independence and comfort for seniors in Chicago.
Home Care Powered by AUAF was opening a new Harlem office and needed branding and assets to launch it — welcoming donors, sponsors, members, volunteers, partners, and media while amplifying its mission of independence and comfort for seniors in Chicago.
what i did
Designed event branding and proposal decks for the office opening.
Designed event branding and proposal decks for the office opening.
Created cohesive design assets and collateral aligned to the AUAF identity.
Created cohesive design assets and collateral aligned to the AUAF identity.
Built materials to engage a diverse audience — donors, partners, community leaders, and media.
Built materials to engage a diverse audience — donors, partners, community leaders, and media.
what i did
“Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.”
“Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.”
Event branding
Proposal decks
Collateral & signage
Social templates
Event branding
Proposal decks
Collateral & signage
Social templates
SELECTED VISUALS
the result
A polished, on-brand launch package that framed the Harlem office opening as a community moment and reinforced AUAF’s mission of compassionate in-home care.
A polished, on-brand launch package that framed the Harlem office opening as a community moment and reinforced AUAF’s mission of compassionate in-home care.
A polished, on-brand launch package that framed the Harlem office opening as a community moment and reinforced AUAF’s mission of compassionate in-home care.