VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
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STRATEGY & CAMPAIGNS
STRATEGY & CAMPAIGNS
HIAS
HIAS
Campaigns and visual identity that gave social-impact initiatives — like World Refugee Day — the visibility they deserved.
Campaigns and visual identity that gave social-impact initiatives — like World Refugee Day — the visibility they deserved.
Role
Digital Communications & PR Intern
Digital Communications & PR Intern
services
Social media · Campaign strategy · Visual identity · Video production
Social media · Campaign strategy · Visual identity · Video production
timeline
2021
2021
live page
Visit ↗
Visit ↗
the challenge
the challenge
HIAS Ecuador supports refugees and asylum seekers, and its initiatives needed storytelling that could travel across platforms and audiences while staying grounded in real context.
HIAS Ecuador supports refugees and asylum seekers, and its initiatives needed storytelling that could travel across platforms and audiences while staying grounded in real context.
HIAS Ecuador supports refugees and asylum seekers, and its initiatives needed storytelling that could travel across platforms and audiences while staying grounded in real context.
what i did
Managed social platforms with content aligned to organizational messaging.
Managed social platforms with content aligned to organizational messaging.
Led campaigns and visual identity for World Refugee Day, grounded in historical context and audience insight.
Led campaigns and visual identity for World Refugee Day, grounded in historical context and audience insight.
Built the communication strategy for the UN Women-supported “Caminando” project, coordinating video and digital content.
Built the communication strategy for the UN Women-supported “Caminando” project, coordinating video and digital content.
what i did
“Impact storytelling only travels when it’s grounded in real context — history first, then the campaign.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.”
“Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.”
World Refugee Day identity
Social content system
“Caminando” comms strategy
Social templates
Video & event coverage
Social Media Strategy & Campaigns
Brand Identity
Branding Proposals
World Refugee Day identity
Social content system
“Caminando” comms strategy
Social templates
Video & event coverage
Social Media Strategy & Campaigns
Brand Identity
Branding Proposals
SELECTED VISUALS
the result
Campaigns brought visibility to high-impact initiatives and connected diverse audiences through consistent, human storytelling.
Campaigns brought visibility to high-impact initiatives and connected diverse audiences through consistent, human storytelling.
Campaigns brought visibility to high-impact initiatives and connected diverse audiences through consistent, human storytelling.