VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
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BRAND & IDENTITY
BRAND & IDENTITY
Atuksara
Atuksara
Naming and a complete visual identity for an artisanal soap brand — built on Ecuadorian heritage, natural ingredients, and quiet luxury.
Naming and a complete visual identity for an artisanal soap brand — built on Ecuadorian heritage, natural ingredients, and quiet luxury.
Role
Brand & Visual Design
Brand & Visual Design
services
Naming · Logo design · Visual identity · Typography · Brand guidelines · Brand strategy
Naming · Logo design · Visual identity · Typography · Brand guidelines · Brand strategy
timeline
Independent Practice · Freelancer
the challenge
the challenge
A new artisanal skincare brand needed a name and identity that felt exclusive and elegant — yet honest about its natural, organic, and socially-responsible roots — in a market with no clear premium leader.
A new artisanal skincare brand needed a name and identity that felt exclusive and elegant — yet honest about its natural, organic, and socially-responsible roots — in a market with no clear premium leader.
A new artisanal skincare brand needed a name and identity that felt exclusive and elegant — yet honest about its natural, organic, and socially-responsible roots — in a market with no clear premium leader.
what i did
Defined a brand strategy around purity, distinction, and self-love — empowering women through every stage.
Defined a brand strategy around purity, distinction, and self-love — empowering women through every stage.
Defined a brand strategy around purity, distinction, and self-love — empowering women through every stage.
Shaped a personality that is glamorous, soft, and natural, expressed through imagotypes designed to flex across applications.
Shaped a personality that is glamorous, soft, and natural, expressed through imagotypes designed to flex across applications.
Shaped a personality that is glamorous, soft, and natural, expressed through imagotypes designed to flex across applications.
Built a palette and typography system for a premium, artisanal presence across social and packaging.
Built a palette and typography system for a premium, artisanal presence across social and packaging.
Built a palette and typography system for a premium, artisanal presence across social and packaging.
what i did
““Atuksara” comes from Kichwa — a flower that works as soap. The name carries the whole brand: natural, artisanal, and proudly Ecuadorian.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
““Atuksara” comes from Kichwa — a flower that works as soap. The name carries the whole brand: natural, artisanal, and proudly Ecuadorian.”
““Atuksara” comes from Kichwa — a flower that works as soap. The name carries the whole brand: natural, artisanal, and proudly Ecuadorian.”
Brand naming
Logo & imagotype
Color & type system
Brand strategy
Brand guidelines
Brand naming
Logo & imagotype
Color & type system
Brand strategy
Brand guidelines
SELECTED VISUALS
the result
A distinctive, heritage-rooted identity that positions Atuksara as an exclusive artisanal skincare brand — natural at its core, elevated in its expression.
A distinctive, heritage-rooted identity that positions Atuksara as an exclusive artisanal skincare brand — natural at its core, elevated in its expression.
A distinctive, heritage-rooted identity that positions Atuksara as an exclusive artisanal skincare brand — natural at its core, elevated in its expression.