VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
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BRAND & IDENTITY
BRAND & IDENTITY
Chubby Bunny
Chubby Bunny
A playful brand identity and visual system for a consumer product brand.
A playful brand identity and visual system for a consumer product brand.
Role
Brand & Visual Design
Brand & Visual Design
services
Brand identity · Visual system · Packaging direction · Photography
Brand identity · Visual system · Packaging direction · Photography
timeline
Independent Practice · Freelancer
the challenge
the challenge
Chubby Bunny needed a warm, playful identity that would stand out and feel consistent across its products and channels.
Chubby Bunny needed a warm, playful identity that would stand out and feel consistent across its products and channels.
Chubby Bunny needed a warm, playful identity that would stand out and feel consistent across its products and channels.
what i did
Created a playful logo and visual language.
Created a playful logo and visual language.
Defined color, type, and layout systems for consistency.
Defined color, type, and layout systems for consistency.
Directed product visuals to match the brand’s personality.
Directed product visuals to match the brand’s personality.
what i did
“Personality is a system: choose the color, type, and tone once, then repeat it until it’s recognizable.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
““Atuksara” comes from Kichwa — a flower that works as soap. The name carries the whole brand: natural, artisanal, and proudly Ecuadorian.”
““Atuksara” comes from Kichwa — a flower that works as soap. The name carries the whole brand: natural, artisanal, and proudly Ecuadorian.”
Brand naming
Logo & mark
Color & type system
Packaging direction
Brand guidelines
Visual language
Product photography
Brand naming
Logo & mark
Color & type system
Packaging direction
Brand guidelines
Visual language
Product photography
SELECTED VISUALS
the result
A distinctive, friendly brand system that makes Chubby Bunny instantly recognizable.
A distinctive, friendly brand system that makes Chubby Bunny instantly recognizable.