VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
Visit ↗
BRAND & IDENTITY
BRAND & IDENTITY
Fluffy Llammies
Fluffy Llammies
Character-driven brand identity, packaging direction, and visual language.
Character-driven brand identity, packaging direction, and visual language.
Role
Brand & Visual Design
Brand & Visual Design
services
Brand identity · Visual system · Packaging direction · Photography · Character & visual language
Brand identity · Visual system · Packaging direction · Photography · Character & visual language
timeline
Independent Practice · Freelancer
the challenge
the challenge
Fluffy Llammies needed an identity as charming as its products — cohesive from packaging to social.
Fluffy Llammies needed an identity as charming as its products — cohesive from packaging to social.
Fluffy Llammies needed an identity as charming as its products — cohesive from packaging to social.
Built a character-led visual language.
Built a character-led visual language.
what i did
Developed packaging and promotional direction.
Developed packaging and promotional direction.
Kept the system consistent across every touchpoint.
Kept the system consistent across every touchpoint.
what i did
“Charm scales when the character shows up the same way from packaging to feed.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Charm scales when the character shows up the same way from packaging to feed.”
“Charm scales when the character shows up the same way from packaging to feed.”
Brand naming
Logo & mark
Character & visual language
Promotional assets
Packaging direction
Brand guidelines
Visual language
Product photography
Brand naming
Logo & mark
Character & visual language
Promotional assets
Packaging direction
Brand guidelines
Visual language
Product photography
SELECTED VISUALS
