VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
Visit ↗
strategy & Campaigns
strategy & Campaigns
Netlife
Netlife
Outreach, events, and partnerships that grew a kids’ education nonprofit — 122% more fundraising and 300+ attendees.
An internal rebrand — “NetYou” — plus a podcast and the company’s first magazine, lifting employee engagement 30%.
An internal rebrand — “NetYou” — plus a podcast and the company’s first magazine, lifting employee engagement 30%.
Role
Visual Communication & Internal Engagement Intern
Visual Communication & Internal Engagement Intern
services
Internal branding · Content production · Editorial · Internal events
Internal branding · Content production · Editorial · Internal events
timeline
2020
2020
live page
Visit ↗
Visit ↗
the challenge
the challenge
Netlife wanted to strengthen how it connected with its own employees and build a stronger internal culture.
Netlife wanted to strengthen how it connected with its own employees and build a stronger internal culture.
Netlife wanted to strengthen how it connected with its own employees and build a stronger internal culture.
Supported internal events to strengthen team culture and alignment.
Supported internal events to strengthen team culture and alignment.
what i did
Contributed to the rebrand of the internal identity “NetYou,” producing materials across internal channels.
Contributed to the rebrand of the internal identity “NetYou,” producing materials across internal channels.
Launched new initiatives including an internal podcast.
Launched new initiatives including an internal podcast.
Developed newsletters and the company’s first annual magazine.
Developed newsletters and the company’s first annual magazine.
what i did
“Employees are an audience too — treat internal comms like a brand and engagement follows.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.”
“Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.”
Event campaign
Outreach materials
“NetYou” internal identit
Internal Email & Social Content
Newsletters
First Internal Annual Magazine
Internal Social Media Platform
Visuals for Internal Events
Physical Branded Kit Invitation
Event campaign
Outreach materials
“NetYou” internal identit
Internal Email & Social Content
Newsletters
First Internal Annual Magazine
Internal Social Media Platform
Visuals for Internal Events
Physical Branded Kit Invitation
SELECTED VISUALS
the result
A refreshed internal identity and new channels contributed to a 30% increase in employee engagement.
A refreshed internal identity and new channels contributed to a 30% increase in employee engagement.
A refreshed internal identity and new channels contributed to a 30% increase in employee engagement.
30%
30%
30%
increase in internal engagement
increase in internal engagement
1st
1st
1st
company Internal magazine
company Internal magazine
2 New
2 New
2 New
Internal communication channels
Internal communication channels