VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
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BRAND & IDENTITY
BRAND & IDENTITY
Mr.Bagel
Mr.Bagel
A brand system and culinary photography for a neighborhood bakery.
A brand system and culinary photography for a neighborhood bakery.
Role
Brand & Visual Design
Brand & Visual Design
services
Brand identity · Visual system · Packaging direction · Character & visual language
Brand identity · Visual system · Packaging direction · Character & visual language
timeline
Independent Practice · Freelancer
the challenge
the challenge
Mr. Bagel Bakery needed a brand and imagery that made its products look as good as they taste — across menu and social.
Mr. Bagel Bakery needed a brand and imagery that made its products look as good as they taste — across menu and social.
Mr. Bagel Bakery needed a brand and imagery that made its products look as good as they taste — across menu and social.
Developed the brand’s visual identity.
Developed the brand’s visual identity.
Shot styled culinary photography of the product.
Shot styled culinary photography of the product.
what i did
Designed consistent promotional and social assets.
Designed consistent promotional and social assets.
what i did
“Charm scales when the character shows up the same way from packaging to feed.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Charm scales when the character shows up the same way from packaging to feed.”
“Charm scales when the character shows up the same way from packaging to feed.”
Brand naming
Logo & mark
Character & visual language
Promotional assets
Packaging direction
Brand guidelines
Visual language
Product photography
Brand naming
Logo & mark
Character & visual language
Promotional assets
Packaging direction
Brand guidelines
Visual language
Product photography
SELECTED VISUALS
the result
A cohesive, character-driven brand that feels consistent and memorable.
A cohesive, character-driven brand that feels consistent and memorable.
A cohesive, character-driven brand that feels consistent and memorable.
NEXT PROJECT →
NEXT PROJECT →