VALE PULLA
VALE PULLA
Role
Communications Manager, Strategy & Analytics
services
Brand voice & messaging · Integrated campaigns · Event marketing · Analytics & reporting
timeline
2023 - 2024
live page
Visit ↗
strategy & Campaigns
strategy & Campaigns
Chicago HOPES for Kids
Chicago HOPES for Kids
Outreach, events, and partnerships that grew a kids’ education nonprofit — 122% more fundraising and 300+ attendees.
Outreach, events, and partnerships that grew a kids’ education nonprofit — 122% more fundraising and 300+ attendees.
Role
Social Media & Outreach Coordinator
Social Media & Outreach Coordinator
services
Community outreach · Event support · Partnership strategy · Content & materials
Community outreach · Event support · Partnership strategy · Content & materials
timeline
2023 - 2024
2023 - 2024
live page
Visit ↗
Visit ↗
the challenge
the challenge
Chicago HOPES for Kids needed to expand its reach and fundraising, but outreach was ad-hoc and potential partners weren’t mapped or tracked.
Chicago HOPES for Kids needed to expand its reach and fundraising, but outreach was ad-hoc and potential partners weren’t mapped or tracked.
Chicago HOPES for Kids needed to expand its reach and fundraising, but outreach was ad-hoc and potential partners weren’t mapped or tracked.
what i did
Supported large-scale community and fundraising events end to end — materials, coordination, and post-event evaluation.
Supported large-scale community and fundraising events end to end — materials, coordination, and post-event evaluation.
Supported large-scale community and fundraising events end to end — materials, coordination, and post-event evaluation.
Built a resource-mapping database of 70+ potential partners to make engagement intentional and scalable.
Built a resource-mapping database of 70+ potential partners to make engagement intentional and scalable.
Built a resource-mapping database of 70+ potential partners to make engagement intentional and scalable.
Developed structured communication strategies to strengthen how the org connected with its audience.
Developed structured communication strategies to strengthen how the org connected with its audience.
Developed structured communication strategies to strengthen how the org connected with its audience.
what i did
“Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.”
deliverables
“When the message finally matched how the audience actually behaved, engagement didn’t just recover — it jumped 137%.”
“Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.”
“Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.”
Event campaign kit
Outreach materials
70+ partner database
Email & social sequences
Performance dashboard
Post-event reporting
Comms & brand strategy
Event campaign kit
Outreach materials
70+ partner database
Email & social sequences
Performance dashboard
Post-event reporting
Comms & brand strategy
SELECTED VISUALS
the result
Coordinated outreach helped drive 300+ event attendees and a 122% increase in fundraising, with a partner pipeline the team could keep growing.
Coordinated outreach helped drive 300+ event attendees and a 122% increase in fundraising, with a partner pipeline the team could keep growing.
Coordinated outreach helped drive 300+ event attendees and a 122% increase in fundraising, with a partner pipeline the team could keep growing.
122%
122%
122%
increase in fundraising
increase in fundraising
300+
300+
300+
engaged event attendees
engaged event attendees
70+
70+
70+
partners mapped
partners mapped