Nonprofit Comms
/ Case Study
2023
Chicago HOPES for Kids
Outreach, events, and partnerships that grew a kids’ education nonprofit — 122% more fundraising and 300+ attendees.
Role
Social Media & Outreach Coordinator
Timeline
2023
Services
Community outreach · Event support · Partnership strategy · Content & materials
01 — The Challenge
Chicago HOPES for Kids needed to expand its reach and fundraising, but outreach was ad-hoc and potential partners weren’t mapped or tracked.
02 — The Approach
Supported large-scale community and fundraising events end to end — materials, coordination, and post-event evaluation.
Built a resource-mapping database of 70+ potential partners to make engagement intentional and scalable.
Developed structured communication strategies to strengthen how the org connected with its audience.
Fundraising grows when outreach stops being ad-hoc — every partner mapped is a door you can knock on twice.
03 — Deliverables
Event campaign kit
Outreach materials
70+ partner database
Post-event reporting
04 — Results
122%
increase in fundraising
300+
event attendees
70+
partners mapped
Coordinated outreach helped drive 300+ event attendees and a 122% increase in fundraising, with a partner pipeline the team could keep growing.