Social Impact
/ Case Study
2022
Experiencia HIAS
Campaigns and visual identity that gave social-impact initiatives — like World Refugee Day — the visibility they deserved.
Role
Digital Communications & PR Intern
Timeline
2021
Services
Social media · Campaign strategy · Visual identity · Video production
01 — The Challenge
HIAS Ecuador supports refugees and asylum seekers, and its initiatives needed storytelling that could travel across platforms and audiences while staying grounded in real context.
02 — The Approach
Managed social platforms with content aligned to organizational messaging.
Led campaigns and visual identity for World Refugee Day, grounded in historical context and audience insight.
Built the communication strategy for the UN Women-supported “Caminando” project, coordinating video and digital content.
Supported event coverage and on-the-ground storytelling.
Impact storytelling only travels when it’s grounded in real context — history first, then the campaign.
03 — Deliverables
World Refugee Day identity
Social content system
“Caminando” comms strategy
Video & event coverage
04 — Results
Campaigns brought visibility to high-impact initiatives and connected diverse audiences through consistent, human storytelling.