Program
/ Case Study
2024
Illinois Innovation Vouchers
Program launch and experience design connecting Illinois startups with statewide innovation funding.
Role
Communications & Experience
Timeline
2024
Services
Program launch · Experience design · Campaign support · Content
01 — The Challenge
The Illinois Innovation Vouchers program needed a clear, approachable way to reach startups and guide them into statewide funding.
02 — The Approach
Shaped the program’s launch communications and participant experience.
Developed content and campaign support to drive awareness among founders and partners.
Aligned messaging with the broader innovation-ecosystem strategy.
A funding program only works if the founders it’s built for can actually find their way in.
03 — Deliverables
Launch communications
Participant experience
Founder-facing content
Ecosystem messaging
04 — Results
A cohesive launch experience that made a complex funding program feel accessible to the startups it was built for.