Internal Brand
/ Case Study
2021
Netlife
An internal rebrand — “NetYou” — plus a podcast and the company’s first magazine, lifting employee engagement 30%.
Role
Visual Communication & Internal Engagement Intern
Timeline
2020
Services
Internal branding · Content production · Editorial · Internal events
01 — The Challenge
Netlife wanted to strengthen how it connected with its own employees and build a stronger internal culture.
02 — The Approach
Contributed to the rebrand of the internal identity “NetYou,” producing materials across internal channels.
Launched new initiatives including an internal podcast.
Developed newsletters and the company’s first annual magazine.
Supported internal events to strengthen team culture and alignment.
Employees are an audience too — treat internal comms like a brand and engagement follows.
03 — Deliverables
“NetYou” internal identity
Internal podcast
Newsletters
First annual magazine
04 — Results
30%
increase in engagement
1st
company magazine
New
internal podcast
A refreshed internal identity and new channels contributed to a 30% increase in employee engagement.