VALE PULLA

VALE PULLA

Brand

/ Case Study

2022

Atuksara

A complete brand identity — logo, palette, and typography — for an independent brand.

Role

Brand & Visual Design

Timeline

Freelance

Services

Logo design · Visual identity · Typography · Brand guidelines

01 — The Challenge

Atuksara needed a cohesive visual identity that could carry its story consistently across digital and promotional platforms.

02 — The Approach

Developed a logo and core visual identity system.

Defined a color palette and typography to keep the brand consistent.

Built assets that scale across social, print, and promotional use.

A small brand earns recognition through consistency — the same voice, everywhere it shows up.

03 — Deliverables

  • Logo & wordmark

  • Color & type system

  • Brand guidelines

  • Social templates

04 — Results

A cohesive brand system that gives Atuksara a clear, recognizable presence across every touchpoint.

VALE PULLA

Communications & Marketing Strategist · Chicago

© 2026 Valentina Pulla — All rights reserved.