Brand
/ Case Study
2023
Home Care Powered by AUAF
Design assets and event branding for the grand opening of Home Care Powered by AUAF’s new Harlem office — bringing compassionate elderly in-home care to the community.
Role
Brand & Visual Design
Timeline
2023
Services
Event branding · Design assets · Proposal design · Collateral
01 — The Challenge
Home Care Powered by AUAF was opening a new Harlem office and needed branding and assets to launch it — welcoming donors, sponsors, members, volunteers, partners, and media while amplifying its mission of independence and comfort for seniors in Chicago.
02 — The Approach
Care brands earn trust through consistency — one warm, steady voice from the first invitation to the front door.
03 — Deliverables
04 — Results
A polished, on-brand launch package that framed the Harlem office opening as a community moment and reinforced AUAF’s mission of compassionate in-home care.