Brand
/ Case Study
2022
Chubby Bunny
A playful brand identity and visual system for a consumer product brand.
Role
Brand & Visual Design
Timeline
Freelance
Services
Brand identity · Visual system · Packaging direction · Photography
01 — The Challenge
Chubby Bunny needed a warm, playful identity that would stand out and feel consistent across its products and channels.
02 — The Approach
Personality is a system: choose the color, type, and tone once, then repeat it until it’s recognizable.
03 — Deliverables
04 — Results
A distinctive, friendly brand system that makes Chubby Bunny instantly recognizable.